No more smashed avo...Australians turn to cheaper and longer lasting fruit and veg options during lockdown

With more time at home and less desire to frequent stores due to the risk of COVID-19 exposure, Australians are shopping for produce differently than we’ve seen in the past. The latest data highlights that Australians are stocking up on fruits and vegetables that have a longer shelf-life, and in some cases, seeking produce options that are more cost-effective such as canned or frozen fruit and vegetables. In the month of March, both shelf-stable and frozen produce have seen unprecedented sales growth. 

https://www.nielsen.com/au/en/insights/article/2020/no-more-smashed-avo-australian-shoppers-turn-to-cheaper-long-lasting-fruit-and-veg-options-during-lockdown/?utm_source=sfmc&utm_medium=email&utm_campaign=newswire&utm_content=5-13-2020


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